Hisense has emerged as a prominent name in the global consumer electronics and home appliances industry, and it is known for its innovative approach and advanced technology. With a well-executed premium TV strategy, Hisense has achieved remarkable success in the high-end TV market, securing the No. 2 global ranking in Q3 2024. Its dominance in China and consistent growth worldwide is a testament to its commitment to quality and technological advancements.
This article explains Hisense’s commitment to innovation and its global ranking in TV.
Hisense’s Achievement in the High-End TV Market
In the third quarter of 2024, the high-end TV market experienced significant growth, recording a 51% year-on-year increase in shipment volumes. Among these, Mini LED TVs outperformed other technologies, with a staggering 102% growth, overtaking OLED TVs. Hisense played a pivotal role in this trend by delivering high-value Laser TVs priced between $3,000 and $5,000, marking its strong foundation in the global market.
Moreover, Hisense achieved a groundbreaking milestone as the world’s No. 1 brand in the 100-inch TV segment. Between January and September 2024, its large-screen TV sales volumes across 20 countries, including Japan, Germany, the UK, and Spain, ranked highest in the industry.
Driving Innovation with AI TV Technology
One of the driving forces behind Hisense’s success is its focus on innovation. The brand consistently integrates the latest technologies to enhance its product offerings. For instance, Hisense TVs are equipped with Quantum Dot Color technology, Hi-View Engine processors, and ULED (Ultra LED) technology, all of which contribute to superior picture quality and performance.
In addition, Hisense’s advancements in AI TV technology have set new standards for smart home entertainment. With features like personalized content recommendations and intelligence-based interactions, the company has created a seamless viewing experience. These innovations enrich user engagement, offering ultra-HD visuals paired with real-time information on events such as global sports tournaments.
Global Expansion and Strategic Growth for Hisense Global Ranking
Hisense has implemented a successful strategy for global expansion. Operating 34 industrial parks across various countries, the company is able to meet the rising demand for its products in different regions. Also, this extensive manufacturing network allows Hisense to efficiently serve markets across North America, Europe, and other parts of the world.
The company’s commitment to customer satisfaction also plays a significant role in its growth. Additionally, Hisense offers exceptional after-sales service, warranties, and responsive customer support, which has helped build a loyal customer base. These efforts have further solidified its reputation on the global stage, earning trust from consumers around the world.
Affordability Without Compromising Quality
One of Hisense’s standout qualities is its ability to offer high-quality products at budget-friendly prices. The brand has a diverse range of TVs, ensuring that consumers with different budgets can enjoy advanced features. Despite offering budget-friendly options, the durability of Hisense TVs stands out, with a lifespan ranging from 5 to 9 years.
Although this affordability, combined with the consistent quality of Hisense products, has made the brand a popular choice among consumers looking for reliable and feature-packed televisions.
Bottom Line
Hisense’s rise to global prominence in the high-end TV market is no accident. By combining premium technology, strategic collaborations, and a focus on customer-centric innovations, the brand continues to shape the future of smart home entertainment.
Moreover, its achievements, from dominating the 100-inch TV segment to pioneering AI-driven features, underscore its commitment to excellence. With an eye on expansion and innovation, Hisense is balanced to maintain its leadership in the industry for years to come.
